FAQs

What is the purpose of MobileXpression?

The goal of MobileXpression is to develop a better understanding of the trends and patterns affecting the mobile Internet. Just as television uses ratings to determine which programs are the highest rated and most watched, MobileXpression uses the knowledge of its members' mobile Internet habits to determine the popularity and importance of various mobile web sites and applications. Companies can then use this market research to make informed decisions regarding their mobile marketing strategies.

Who can join MobileXpression?

All participants in MobileXpression must be at least 18 years of age and capable of entering into a binding agreement. You must also own or control a mobile phone or device that is compatible with the MobileXpression software and you must be able to access the Internet from your mobile device.

I only access the Internet from my mobile device occasionally. Can I still participate?

Yes, in order to accurately monitor mobile Internet trends, it's important that all types of users participate in MobileXpression. As long as you have the ability to access the Internet from your phone, you are eligible to join the research panel and receive its member benefits.

I checked my eligibility for MobileXpression and it says that my phone is not currently compatible. When will I be able to participate?

We are continually working to add more types of phones to our list of compatible devices. If you checked "yes" to receive notification when your phone is compatible, we will contact you as soon as you are eligible to participate.

Why do you need my demographic information?

All of our reports are aggregated across many participating mobile phone consumers. We collect basic demographic information, like age, gender, education level, etc., so that we can describe the type of people who have different preferences and opinions about mobile communications on their mobile devices without revealing any personally identifiable information. We also use this demographic information in our statistical projections to all mobile phone users. For example, information collected and aggregated from men age 25-34 in our panel is extrapolated to describe the preferences and opinions of all men age 25-34 in the US mobile phone user population.

Does your software monitor my phone calls?

No, our research software does not monitor your phone calls, nor does it record the phone numbers that you call or that call your phone. We never record or monitor your private conversations or voice mail messages.

What does your research software do?

MobileXpression records and collects information about participants' mobile phone data usage via an app, or if you’re using an iPhone, through a VPN connection. This may include messaging services, mobile web browsing activity, usage and titles of downloaded applications and files as well as usage of cameras, video streaming and other utilities on the mobile device. The software may also collect information regarding the web pages you view, the links you access, and usage times for certain device activities (e.g., text messaging, call lengths, and web browsing).
Maintaining our panel members' privacy is our number one priority. Therefore, we do not collect or view the text or other personal content in any of our panel members files including the actual content of text, email or instant messages, image files either downloaded or captured via the camera on a phone, or contact, address book or calendar entries saved on the phone.

How much space or memory does your software require?

For RIM, Android, and Windows Mobile users, the memory requirement for the phone will vary depending on the phone model and version of the software. Generally, however, it requires less than 100KB of memory to store the research software and 128KB to store the collected data before it is encrypted and securely sent to the MobileXpression servers. For iPhone users, the memory requirements are minimal for the configuration file and related VPN modules.

Will the MobileXpression software affect my phone’s performance?

For RIM, Android, and Windows Mobile users, the MobileXpression software should have no impact on the phone’s performance.

For iPhone users, you may notice a very small delay when connecting to the Internet as the VPN connects, but after that, Internet speed will not be affected. Additionally, some applications, such as the HBO Go and Cinemax Go apps, are incompatible with VPN settings and thus will not be compatible with the MobileXpression software.

Why do I have to install software on my mobile phone?

In order to make the process of collecting your mobile phone usage data simple and highly accurate, MobileXpression has developed proprietary research software that is easy to install on your mobile phone. Participation in other types of consumer research among mobile phone users may require participants to complete long surveys or telephone interviews about their preferences, or to share their mobile phone billing statements. However, by installing the MobileXpression research software on your phone, you can participate without any inconvenience. And, using the research software, the collection of mobile consumer preferences is both highly accurate and fast, allowing your opinions to be heard quickly by today's mobile services decision makers.

How long do I have to participate?

Participation in MobileXpression's community is voluntary. Should you ever decide to stop participating, you may do so at any time. Simply follow our uninstall instructions to cancel your participation.

Will participating in MobileXpression cost me anything?

For RIM, Android, Windows Mobile, and Palm users: Depending on your data and messaging plan, you may or may not incur additional charges by participating in MobileXpression. You will receive a text message when you register for MobileXpression for which you may be charged if you pay for individual text messages. Downloading the MobileXpression software and any subsequent upgrades incurs the same charges you would incur for visiting a web site on your mobile phone. If you have unlimited access to data services and aren't charged anything for surfing, then these downloads should not incur any other charges. If you are on a data plan that charges you on a pay-as-you-go basis, then the time spent downloading the application may be charged to your account. The application is very small, so charges should be limited. On an ongoing basis, the MobileXpression software uses your Internet connection to send data about your mobile activities to MobileXpression. If you have an unlimited data plan, you should not see any other charges, however users paying for data on a pay-as-you-go basis will incur additional charges. You can log into your MobileXpression account at any time to see the amount of data that has been sent from your phone.

For iPhone users: Downloading the MobileXpression software and any subsequent upgrades incurs the same charges you would incur for visiting a web site on your mobile phone. If you have unlimited access to data services and aren’t charged anything for surfing, then these downloads should not incur any other charges. If you are on a data plan that charges you on a pay-as-you-go basis, then the time spent downloading the application may be charged to your account. The application is very small, so charges should be limited.

How do I know if the software is installed?

For RIM, Android, Windows Mobile, and Palm users: When you successfully install the software on your phone or mobile device you will see a MobileXpression icon on your phone screen. You will also receive an email letting you know the download is complete. At any time, you will also be able to login to your MobileXpression account and view your Activity Status.

For iPhone users: The MobileXpression software installs a VPN profile on your phone. You can find this profile by going to “Settings” then “General” and you will find MobileXpression listed under “Profile.”

Why did the VPN icon on my iPhone appear after I installed the MobileXpression profile?

In order to participate in MobileXpression, iPhone users are asked to download a configuration file which allows your web traffic to route through the MobileXpression servers so that we can accurately collect your mobile web data. This configuration file utilizes the VPN settings on your iPhone.

What if I have questions, comments and/or problems?

If you have any questions, comments or problems of any kind, including technical issues you feel are related to MobileXpression please email or text your message to support@moblexp.com

Please Note: MobileXpression's commitment to quality customer service is a high priority. MobileXpression will make every commercially viable effort to respond to your questions or comments within the same business day. If a personalized response to a detailed question is needed, MobileXpression will strive to respond to your questions or comments within two business days.

MobileXpression will not be able to respond to your questions without a valid e-mail address. We will not use your e-mail address for any other purpose other than responding to your question.

Uninstall Instructions:

Windows Mobile: Palm Symbian BlackBerry Android
iPhone